Part Three
Mapping Your North Star
Identifying your core 'why' as a constant guide that allows you to focus your effort on what matters throughout your creation journey.

What inspired your business idea?
What problem is your idea hoping to solve?
Who does your idea help and how does it impact them?
What personal experiences or challenges have led you to this business idea?
What values are most important to you and how do they resonate with your business concept?
What legacy do you want your business to leave behind?
Why You Need a North Star To Get Out Of The Valley
Your North Star, your main 'why', guides you through tough times.
It's what keeps you going when things get hard. Remembering why you started can give you the motivation to move past challenges to find success.

What Is Your Back Pocket Idea?
Your Back Pocket Idea Is Your Rock
Think of your back pocket idea as David's stone against Goliath: Your big challenge & the hard path forward.
It might seem small, but it isn't.
Using this idea is how you face, and overcome your biggest hurdles - it'll help you climb out of tough spots and persevere.

Do You Have a
Back Pocket Idea?
Think about it – do you have an idea you've kept to yourself? Most people initially say no, but it's often there, hidden just beneath the surface.
These ideas are sometimes overlooked, not because they lack potential - because they're so personal. We might shy away from them out of fear or uncertainty.
It could be a long-held dream, a unique solution, or a passion you've not yet explored. Take a moment to reflect & uncover it.
What's Holding You Back
from Your Big Idea?
Have you ever paused to think about what's stopping you from pursuing your big idea?
Take a second and reflect on whether your idea truly resonates with your core mission.
Is this the idea you should be working on? Big ideas often get put off because they seem too challenging or don't quite match our goals.
Ask yourself, is this the idea you want to achieve? Consider if now's the time to take action and bring your idea to life.